In the world of sales and marketing, there are various channels that you can use to sell your product or service. You will need to determine which channels you will use for your business so you can tailor your marketing strategy accordingly.
Here are a few example channels that you can utilize. Place a check mark next to each one you intend to use (at least to start with – you can add more later):
o Physical store
o Third party sales
Free Is The Key In Today’s Marketing World
Even if you have a lot of experience in sales and marketing, you may not have noticed the incredible change that has occurred in the world in the last five years. The rules of sales and marketing have changed.
The new rule is that “FREE stuff rules”. What exactly does this mean? Well, in order for you to get a potential customer’s attention, you should focus on being helpful to them without expecting anything in return.
Think about this for a minute. In today’s world of information overload, people get bombarded with tons of junk. We spend about two seconds on each item to filter out the noise. In other words, we delete emails that do not contain anything we requested or from a person we do not recognize. We pitch offers into the trash that have a price tag attached to them.
But then, when we are actually looking for an answer to a specific problem, such as using the Internet, it is great when we come across a resource that helps us out and does not cost us anything.
FREE stuff enables you to cut through the noise and introduce yourself to people. If they later need your other products or services, great. If not, they will still spread the word because you helped them out. It is a “win-win” either way.
Think of it this way – when your neighbor brings you cookies over for the holidays, what do you start thinking. It is probably “wow, that is so nice of them. I really need to do something in return.“
Sell Products or Services On Your Web Site
If you plan to sell your goods or services online, then there is great news for you. It has never been easier to integrate shopping cart functionality into your web site. Paypal and 1ShoppingCart are two of the easiest ways to integrate shopping carts into your web site.
With Paypal, for example, you do not even need a merchant account. You simply put a hyperlink on your web site to the Paypal checkout page for the item, and when your customer is finished paying, they can be re-directed back to whatever page you specify.
1ShoppingCart and other shopping carts also work in a similar way.
Sell Products or Services On 3rd Party Web Sites
Many people overlook the fact that they can list their goods (and sometimes services) for sale on third party web sites. Some examples of such third party sites to consider include eBay, Amazon, and Google Products.
ClickBank and Commission Junction have affiliate programs so others can sell your products for an affiliate commission.
The options you choose will depend on the nature of the product or service that you are selling. For example, ClickBank works best for digital products that the customer can download.
eBay works best for physical products that you need to ship to someone, but it can also be used for services. Many people overlook this fact.
Get Free Advertising From Social Marketing
In order to get traffic to your site, you can participate in various online communities and post links back to your products. With the rise of the new world of the Internet, which is currently termed “Web 2.0”, social communities are the norm. A social community is where like minded people congregate for a common goal. Examples of social communities include forums where people looking to accomplish the same types of goals may participate on a regular basis to help each other out and share knowledge.
YouTube and other video distribution sites are another great example of the power social marketing at its finest. You can post a video to YouTube and have it seen by thousands of people in a matter of hours.
These concepts are not just for kids, either. In fact, they are perfect ways that businesses in today’s Web 2.0 world can take advantage free advertising, and easier than ever before. To do so, you can participate in the various places that your potential customer also participates. You can then point them to your FREE stuff (that was mentioned on the prior page), and then truly help them out. You will meet a lot of great people who are potential customers in the future if they like what you do for them for free.
Let’s look at a concrete example of how you can use social marketing to get some free traffic to your company’s web site, FAST. You can also hire the best seo agency for this work. Post a video that helps demonstrate some topic your customer would find interesting, and then at the bottom of the video and at the last slide of the video, post your web site and tell them to check it out for more info. Follow this same approach for other types of communities, such as article directories, forums, etc., to link them back to your site as part of the content you provide to them for free.
Some tools are listed in the right side portion of this page that you can use to help distribute content that you create to multiple social communities at once, so you do not have to upload them multiple times to different directories of the same type.